Viewing and customizing your app analytics

View traffic and sales analytics, track custom events, add tracking scripts like Google Analytics, the Meta Pixel or AdSense to your app, or turn analytics off.

App analytics helps you understand how people interact with your Base44 app so you can make informed decisions. You can see how many people visit, which pages they view, where they come from, and how often they complete key actions like sign-ups or button clicks. You can also see payment trends for supported payment providers to understand how your app generates revenue.

Your app's analytics

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Accessing your analytics

Access your app’s analytics from your dashboard at any time to see how your app is performing.

Notes:

• Analytics starts collecting data after you publish your app and people begin visiting it. New or unpublished apps do not show analytics data.
• Analytics keeps 60 days of history on every plan. On the Free plan, you can view the last 7 days. On the Starter plan and higher, you can also view the last 30 or 90 days, or pick a custom date range.

To access analytics for your app:

1. Click Dashboard in your app editor.
2. Click Analytics.

Opening Analytics

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Traffic overview

The Traffic Overview tab shows how people discover and use your app. It focuses on visits, visitors, and behavior.

Understanding your traffic metrics

At the top of the Traffic Overview tab, you can see:

• Total visits: All visits in the selected period, including repeat visits from the same visitor. A visit starts when someone opens your app, and moving between pages inside your app doesn’t start a new one.
• Unique visitors: Each visitor counted once in the selected period, even if they visit multiple times.
• Visit duration: The average length of a visit during the selected time range.
• Live visitors: The number of people currently active in your app, updated in real time.

Below the traffic metrics, you see a time-based chart of your visits over the selected period and a set of cards. These cards break your data into different views, such as which pages people visit, where they are located, how they arrived at your app, which operating systems and devices they use, and any custom events or properties you decide to track.

Seeing traffic sources

The Referrer card shows the sites that sent visitors to your app, such as a search engine or a social network. Visits that didn’t come from another site, such as someone typing your app’s address or opening a bookmark, show as Direct. To see only the visits from one site, filter your data by referrer.

Analytics doesn’t break visits down by UTM tags or campaign. To report on your campaigns, add Google Analytics or another tracking tool to your app.

Customizing your dashboard

You can customize the layout of the Traffic Overview tab so it shows the cards that matter most to you.

To customize your traffic dashboard:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Customize icon .
5. Select the checkboxes for the cards you want to show.
6. Drag the Reorder icon to change the order of the cards up or down in the list.
7. Click Save.

Customizing the layout

Choosing the date range

Change the date range in Traffic Overview to focus on a specific period. The date range follows the time zone of the device you’re using, so Today starts at midnight your local time.

To choose the date range for Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

Filtering your data

Use filters in Traffic Overview to focus on specific segments, such as a particular page or country.

To filter your traffic data:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click Filters and select what you want to see.

Filtering your data

Changing a chart type

Choose how each Traffic Overview card displays its data.

To change a card’s chart type in Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More actions icon at the top right of the relevant card.
5. Select a chart type.

Changing a card's chart type

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Sales overview

The Sales Overview tab shows payment metrics for payments processed through Stripe. It focuses on completed payments rather than visits.

Your sales analytics

Understanding your sales metrics

At the top of the Sales Overview tab, you can see:

• Total payments: The total processed payment amount in the selected period.
• Transactions: The number of successful payment transactions.
• Customers: The number of unique customers who completed at least one payment.
• Refunds: The total refunded amount in the selected period.

Below the sales metrics, you can see:

• Payments by day of week (avg): A chart that shows your average payments for each day of the week in the selected period.
• Top customers: A list of customers with the highest total payments, including customer name, revenue, and number of transactions.
• Recent transactions: A table of your latest payments, including transaction ID, amount, status, currency, and a link to more details.

Notes:

• The Sales Overview currently shows payments processed through Stripe only. Support for additional providers, such as Wix Payments, will be added in the future.
• If you process payments in more than one currency, you can view the dashboard per currency using the currency drop-down at the top of the tab.

Choosing the date range

Change the date range in Sales Overview to focus on a specific sales period. Sales Overview groups payments by day in UTC, so a payment can appear under a different date than the one in your time zone.

To choose the date range for Sales Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Click Sales Overview.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

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Tracking custom events

Custom events let you track specific actions people take in your app, such as button clicks, sign-ups, or form submissions. Base44 uses AI to help you define these events and wire them into your app so they appear as cards in the Traffic Overview tab. They do not appear in Sales Overview.

Each custom event card shows:

• The name of your event, for example “Shop Now” button clicks.
• A total count for the selected time range, such as Total clicks.
• A chart that shows how the event changes over time.

You can filter and change the chart type of a custom event card in the same way as the built-in cards in Traffic Overview.

Important: The number of custom events you can track depends on your plan:

• Free: Up to 3 custom events.
• Starter plan and higher: Unlimited custom events.

Creating a custom event

Describe the event you want to track in the AI chat, or choose from the AI suggested events.

To create a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click + Add Event.
5. Click one of the suggested prompts or describe the action you want to track in the AI chat in your own words. For example:
   • “Track clicks on the Sign Up button.”
   • “Track when someone submits the contact form.”
   • “Track how many people view the Pricing page.”
6. Review the event description that appears in your Base44 AI chat on the left and send the prompt to the chat.
7. Publish your app so the new event is live.

Viewing event details

You must first publish your app to see event details for your custom events. Events in preview are not counted towards the analytics data.

To view event details for a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More actions icon at the top right of the custom event card.
5. Click Event details.
6. Click Export CSV to download the data.

Opening a custom event’s details

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Using third-party tracking

Add tools like Google Analytics, Google Tag Manager, the Meta Pixel, the TikTok pixel or Google AdSense to your app by adding their code to your app’s index.html file. Base44 has no setting for tracking IDs, so you ask the AI chat to add the code for you, then publish your app so it runs for your visitors.

These tools run alongside Base44’s own analytics, which keeps working and doesn’t show their data. If you run Google Ads campaigns from your app dashboard, the campaign setup adds the tracking it needs, so you don’t need to add a Google tag for those campaigns yourself.

Adding a tracking script

Start by copying the tracking code from your provider’s account, such as Google Analytics, Google Tag Manager, Meta Events Manager or TikTok Ads Manager. Then ask the AI chat to place it. If you’d rather paste it yourself, open index.html in the Code tab of your dashboard, the same way you add a Google Search Console tag.

Put any <noscript> part of a tracking code inside the <body>, never the <head>. A <noscript> tag in the <head> stops your app from loading in the app editor.

To add a tracking script:

1. Go to your app editor.

2. In the AI chat, ask the AI to add the code, and paste your code in place of the placeholder:

   Add this tracking code to my app. Put the <script> parts inside the <head> of index.html, and put any <noscript> part right after the opening <body> tag. Keep everything else in index.html as it is, and don't change the code.
   
   [paste your tracking code here]
   

3. Publish your app.

Showing AdSense ads

You can show Google AdSense ads in a Base44 app on your own domain. Google decides whether your site is approved, and Base44 can’t change that decision.

What AdSense needs:

• A custom domain: AdSense checks that you own the site’s domain, so use a custom domain rather than your base44.app address. Connect a custom domain to your app first.
• Public pages: Google needs to open your pages without logging in, so check your app’s visibility before you ask for a review.
• Consent in some regions: To show ads to visitors in the EEA, the UK and Switzerland, Google requires a consent tool that Google has certified. Learn more about getting visitor consent.

Start in AdSense by adding your custom domain as a site, then copy your AdSense code snippet and your ads.txt line. Use your real code and line in the message. A placeholder ID left in the code can break your app’s build. Once the change is in, publish your app, then return to AdSense to ask Google to review your site.

To add AdSense to your app:

1. Go to your app editor.

2. In the AI chat, ask the AI to set up AdSense, and paste your code and line in place of the placeholders:

   Set up Google AdSense in my app.
   1. Add this AdSense code inside the <head> of index.html exactly as it is:
   [paste your AdSense code snippet here]
   2. Create an ads.txt file in the public folder with exactly this content, so it's served at /ads.txt:
   [paste your ads.txt line here]
   

3. Publish your app.

Checking your tracking

Check your tracking on your published app, because that’s the version your visitors and your provider see. Each provider has its own checker, such as Google Tag Assistant, Meta Pixel Helper or TikTok Pixel Helper, that shows whether the code loads and which events it sends.

If a provider says it can’t find your code or isn’t receiving data, check that:

• You published your app after the code was added.
• The ID in the code matches the account you’re checking.
• A visitor has accepted tracking. If your consent setup blocks tracking until a visitor agrees, the provider receives nothing from visitors who haven’t.
• Real visits have arrived. Some providers, such as Google Ads, only mark a tag as working after they receive data from real visits, which can take a while.

Getting visitor consent

Most tracking and advertising tools set cookies or collect data about your visitors. In some regions, such as the EU, the UK and California, the law may require you to tell visitors and get their consent first.

Base44 doesn’t add a consent banner to your app, so you’re responsible for meeting the privacy laws that apply where your visitors are. Depending on where they are, this may mean adding a cookie or consent banner to your app, using your provider’s consent settings, or another requirement. For AdSense in the EEA, the UK and Switzerland, the banner must come from a consent tool that Google has certified.

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Turning off analytics

Analytics is on by default, and nothing changes for an app unless you ask. To stop it, ask the AI chat to turn analytics off.

You turn it off one app at a time, and it takes effect once that app is rebuilt and republished. You can do this for any app or browser game, however long ago you built it. Native mobile apps never collect it, so there is nothing to turn off.

Turning it off is not the same as an empty dashboard. Some data reaches analytics another way and keeps arriving.

Turning it off stops	This keeps working
Visit and live visitor counts	Page view tracking, which runs separately, so page views still appear
Page and referrer data	App user login events
Session duration	AI crawler traffic
Custom events you track yourself

To turn off analytics for your app:

1. Go to your app editor.
2. In the AI chat, ask to turn off analytics for the app.
3. Publish your app.

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FAQs

Click a question below to learn more about app analytics in Base44.

Why might my analytics numbers look different from other analytics tools?

Different analytics tools measure visits and visitors in different ways. Some focus on browser sessions, others focus on logged-in accounts, and each tool can handle timeouts or bot traffic differently. When you compare analytics with another platform, look at trends and relative changes instead of expecting identical numbers.

How can I keep analytics data longer than my plan’s retention period?

Analytics only stores data for the period that matches your plan. If you need longer history, you can use the Analytics API to pull data into your own data warehouse or reporting tools and archive it there.

For custom events, you can export the data to a CSV file.

Who can see my app analytics?

Analytics respects your app dashboard permissions. Anyone who can access the app dashboard can see Analytics.

Custom events you add are shared with everyone who has access. Layout changes, such as the order of the cards and their chart types, are saved in your browser, so other people don’t see them.

How can I tell if a custom event is working correctly?

After you create and publish a custom event, trigger the action in your app yourself, then open Event details and check to see if an event is displayed.

If you see new entries with recent timestamps, the event is tracking correctly. If not, make sure the latest version of your app is published and that you followed the steps from the AI chat to wire the event.

Can I read my analytics from my app's code?

Your app’s code can send custom events, but it can’t read analytics data back. To pull your analytics into your own code or reporting tools, use the analytics endpoints in the Apps API, which is in beta.

Can I turn analytics back on after turning it off?

Yes. Ask the AI chat to turn analytics back on for the app, then publish. Data starts arriving again from that point, and the period it was off stays empty.

Can I reset my analytics and start from zero?

There is no reset button for analytics. Data remains available until it reaches the end of your plan’s retention period. To focus on a new period, use the date range selector to view only data from the date you care about.

How should I use both unique visitors and total visits together?

Look at both numbers side by side. If unique visits are steady but total visits grows, the same people are visiting more often. If unique visits grow but total visits stays flat, new people arrive but do not return often, so you may want to improve retention.

What can I do if the numbers look lower than I expect?

First, check the date range to make sure you are looking at the right period. Then compare activity across several weeks to see if this is a consistent pattern or a short-term change.

How can analytics help me after I release a new feature?

Set a date range that starts just before your release and compare it with the period after. Look for changes in Unique visitors and the Page traffic card to see whether people are visiting the new areas more often.