Viewing and customizing your app analytics

Track traffic, sales, customize your dashboard, and measure the actions that matter most in your Base44 app.

App analytics helps you understand how people interact with your Base44 app so you can make informed decisions. You can see how many people visit, which pages they view, where they come from, and how often they complete key actions like sign-ups or button clicks. You can also see payment trends for supported payment providers to understand how your app generates revenue.

Viewing your Base44 app analytics in your dashboard

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Accessing your analytics

Access your app’s analytics from your dashboard at any time to see how your app is performing.

Notes:

• Analytics starts collecting data after you publish your app and people begin visiting it. New or unpublished apps do not show analytics data.
• Analytics history is stored based on your Base44 plan:
  • Free plan: Data is kept for 7 days.
  • Starter plan and higher: Data is kept for 30 days.
  • Enterprise plan: Data is kept for 365 days.

To access analytics for your app:

1. Click Dashboard in your app editor.
2. Click Analytics.

Accessing analytics for your Base44 app

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Traffic overview

The Traffic Overview tab shows how people discover and use your app. It focuses on visits, visitors, and behavior.

Understanding your traffic metrics

At the top of the Traffic Overview tab, you can see:

• Total visits: All visits in the selected period, including repeat visits from the same visitor.
• Unique visitors: Each visitor counted once in the selected period, even if they visit multiple times.
• Visit duration: The average length of a visit during the selected time range.
• Live visitors: The number of people currently active in your app, updated in real time.

Below the traffic metrics, you see a time-based chart of your visits over the selected period and a set of cards. These cards break your data into different views, such as which pages people visit, where they are located, how they arrived at your app, which operating systems and devices they use, and any custom events or properties you decide to track.

Customizing your dashboard

You can customize the layout of the Traffic Overview tab so it shows the cards that matter most to you.

To customize your traffic dashboard:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Customize icon .
5. Select the checkboxes for the cards you want to show.
6. Drag the Reorder icon to change the order of the cards up or down in the list.
7. Click Save.

Customize the layout of your Analytics dashboard

Choosing the date range

Change the date range in Traffic Overview to focus on a specific period.

To choose the date range for Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

Filtering your data

Use filters in Traffic Overview to focus on specific segments, such as a particular page or country.

To filter your traffic data:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click Filters and select what you want to see.

Filtering your data in the Analytics dashboard

Changing a chart type

Choose how each Traffic Overview card displays its data.

To change a card’s chart type in Traffic Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More Actions icon at the top right of the relevant card.
5. Select a chart type.

Changing the chart type of a card in your Analytics dashboard

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Sales overview

The Sales Overview tab shows payment metrics for payments processed through Stripe. It focuses on completed payments rather than visits.

Viewing your sales analytics for your app

Understanding your sales metrics

At the top of the Sales Overview tab, you can see:

• Total payments: The total processed payment amount in the selected period.
• Transactions: The number of successful payment transactions.
• Customers: The number of unique customers who completed at least one payment.
• Refunds: The total refunded amount in the selected period.

Below the sales metrics, you can see:

• Payments by day of week (avg): A chart that shows your average payments for each day of the week in the selected period.
• Top customers: A list of customers with the highest total payments, including customer name, revenue, and number of transactions.
• Recent transactions: A table of your latest payments, including transaction ID, amount, status, currency, and a link to more details.

Notes:

• The Sales Overview currently shows payments processed through Stripe only. Support for additional providers, such as Wix Payments, will be added in the future.
• If you process payments in more than one currency, you can view the dashboard per currency using the currency drop-down at the top of the tab.

Choosing the date range

Change the date range in Sales Overview to focus on a specific sales period.

To choose the date range for Sales Overview:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Click Sales Overview.
4. Click the Calendar icon at the top of the page.
5. Select one of the presets or choose your own dates.

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Tracking custom events

Custom events let you track specific actions people take in your app, such as button clicks, sign-ups, or form submissions. Base44 uses AI to help you define these events and wire them into your app so they appear as cards in the Traffic Overview tab.

Each custom event card shows:

• The name of your event, for example “Shop Now” button clicks.
• A total count for the selected time range, such as Total clicks.
• A chart that shows how the event changes over time.

You can filter and change the chart type of a custom event card in the same way as the built-in cards in Traffic Overview.

Important: The number of custom events you can track depends on your plan:

• Free: Up to 3 custom events.
• Starter plan and higher: Unlimited custom events.

Custom events are part of the Traffic Overview tab only. They do not appear in Sales Overview.

Creating a custom event

Describe the event you want to track in the AI chat, or choose from the AI suggested events.

To create a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click + Add Event.
5. Click one of the suggested prompts or describe the action you want to track in the AI chat in your own words. For example:
   • “Track clicks on the Sign Up button.”
   • “Track when someone submits the contact form.”
   • “Track how many people view the Pricing page.”
6. Review the event description that appears in your Base44 AI chat on the left and send the prompt to the chat.
7. Publish your app so the new event is live.

Viewing event details

You must first publish your app to see event details for your custom events. Events in preview are not counted towards the analytics data.

To view event details for a custom event:

1. Click Dashboard in your app editor.
2. Click Analytics.
3. Make sure Traffic Overview is selected.
4. Click the More Actions icon at the top right of the custom event card.
5. Click Event details.
6. Click Export CSV to download the data.

Viewing event details for your custom event in your app analytics

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FAQs

Click a question below to learn more about app analytics in Base44.

Why might my analytics numbers look different from other analytics tools?

Different analytics tools measure visits and visitors in different ways. Some focus on browser sessions, others focus on logged-in accounts, and each tool can handle timeouts or bot traffic differently. When you compare analytics with another platform, look at trends and relative changes instead of expecting identical numbers.

How can I keep analytics data longer than my plan’s retention period?

Analytics only stores data for the period that matches your plan. If you need longer history, you can use the Analytics API to pull data into your own data warehouse or reporting tools and archive it there.

For custom events, you can export the data to a CSV file.

Who can see my app analytics?

Analytics respects your app dashboard permissions. Anyone who can access the app dashboard can see Analytics.

If you make changes to the Analytics dashboard, such as changing the chart types or adding custom events, everyone who has access will see the same view.

How can I tell if a custom event is working correctly?

After you create and publish a custom event, trigger the action in your app yourself, then open Event details and check to see if an event is displayed.

If you see new entries with recent timestamps, the event is tracking correctly. If not, make sure the latest version of your app is published and that you followed the steps from the AI chat to wire the event.

Can I reset my analytics and start from zero?

There is no reset button for analytics. Data remains available until it reaches the end of your plan’s retention period. To focus on a new period, use the date range selector to view only data from the date you care about.

How should I use both unique visitors and total visits together?

Look at both numbers side by side. If unique visits are steady but total visits grows, the same people are visiting more often. If unique visits grow but total visits stays flat, new people arrive but do not return often, so you may want to improve retention.

What can I do if the numbers look lower than I expect?

First, check the date range to make sure you are looking at the right period. Then compare activity across several weeks to see if this is a consistent pattern or a short-term change.

How can analytics help me after I release a new feature?

Set a date range that starts just before your release and compare it with the period after. Look for changes in Unique visitors and the Page traffic card to see whether people are visiting the new areas more often.